5 Foundations Of Great Marketing Booklets And Catalogs

The best of booklet printing or catalog printing are not made because of the best intentions or the most resources. Great booklet printing is done through very strong foundations in terms of the development of the print. If you want your own investment in booklet and catalog printing to be the best, you might want to know about these foundations so that you can understand and integrate them into your own process.

Luckily for you, I will tell you exactly what these foundations are and how they matter in your color booklets. I have here five of the major foundations of great color catalogs and booklets. Just read each item one by one and you will know how to make those great prints your own.

1. Market research – The biggest foundation of any marketing campaign is research. Even if you are printing something as low tech as a color booklet or marketing catalog, market research is crucial in making the right decisions in terms of content, design as well as in the distribution practices. So take the time, and make the effort in doing your market research for booklet and catalog printing. Trust me, with all that extra information, you will make better and easier decisions for your printing.

2. Attractive cover design – Another key foundation for a successful color catalog and booklet is of course an attractive cover design. While there is a saying that you should not judge a book by its cover, most people unfortunately judge booklets and color catalogs precisely by the cover design and message. That is why it is crucial for you to focus and be creative with your booklet cover designs. Make sure that you use professional photographs and professionally made graphics. Make the colors vivid and attractive and of course have a great title and slogan.

3. Effective layout template – The layout template and its effectiveness is also a key foundation in color booklet designs. The layout must always make the flow of information from catalog or booklet to reader very smooth and easy going. This means that the layout should be clean, clear and free flowing. Do not put in too much dividers and stops. Lead people in your layout from one place to the next so that they can respond better and faster. So make sure that you have this kind of foundation for your color catalog printing.

4. Creative call to actions – When it comes to convincing readers to action, it must always be as creative as possible. This is one of the important foundations of good color catalogs. This means that you should have a good slogan and image that invites people to hurry and respond now to your booklet or catalog marketing messages. Use a combination of eye catching and tempting images plus text that convey urgency to achieve this. If you have this foundation for your color booklets, they should be well on their way to success.

5. Durable printing – Finally, all professional and successful color booklets are typically done with durable types of printing. This key foundation for great catalogs and booklets stem from using the right quality paper and inks that increases the lifespan of the prints considerably. The more durable and longer lasting those booklets and custom catalogs are, the more they can promote the products and services inside them. So make sure that you integrate this important foundation in your booklet printing.

So those are the important foundations for great marketing booklets and color catalogs. Make sure that these are all present in your booklet printing if you want to really make that investment in printing worth it.


About the Author:

Lina Moss is a collegiate swimming athlete. When not beating opponents on the pool, she uses her time to write about catalog printing.